US$ 500,000
Maximum
US$ 10,000
Min per Investor
BUZZ MUNCHIEZ is a home-based dessert bar and bakery which provides high quality gourmet snacks and desserts as well as classic home made favorites such as cookies, cake and brownies. We are using Hip Hop as our theme being that our founder is an independent Hip Hop artist. Also, we are planning to find and secure a physical location with the intention of erecting the world's first real HIP HOP BAKERY! Our vision is an old school diner with a cool relevant theme. We have already developed an impressive online presence and have become popular in our local area.
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Our branding has expanded to creating a clothing line, independent record label and our very own sneaker! BUZZ MUNCHIEZ is at the stage of seeking partners and investors with the intent of securing real estate in our local area and launching a major marketing campaign. This expansion gives us the advantage of locking down four rapidly growing markets: e-commerce, fashion, food and independent music.
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Additionally, due to the research in the edibles market, we will be looking to expand through franchising into states where the cannabis industry is active in the future. The smartest investors are looking at the cannabis market and businesses that are in line with current investment trends. BUZZ MUNCHIEZ is well prepared to enter into this market when the investment, location and timing are right.
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Our Story
Every successful business begins with a TESTIMONIAL. Therefore it is only fitting for our founder to explain the origin of BUZZ MUNCHIEZ.
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Testimonial
" To understand the origins of BUZZ MUNCHIEZ, one would have to know what led to the creation of the business. Me and my wife started a project on two acres of land which was donated to one of our charitable organizations. The plan was to set up a self sustaining community. It was about 7 months living on the land during the winter months that everything changed. These winter months were used for planning, preparation and the gathering of materials to prepare for spring building. Then the owner of the land had a change of heart and became extremely negative. To make a long story short, the living situation became a cliche' Horror flick situation and we had no choice but to leave unexpectedly. With almost no money and nowhere to go, me and my wife were out on the street driving in shock of our new situation. We signed in to a hotel, and eventually we had to leave there too because it was eating up what little money we had.
I called a friend who lived in another state who let us sleep on his living room floor while we looked for whatever we could find for the money we had. My friend and I always teamed up on business ventures in the past, but I noticed that he was selling cookies from his home and quite successfully. Then it hit me like a ton of bricks. A HIP HOP BAKERY! All I saw in my head was an old school diner with a Hip Hop theme. We could sell munchies, clothes and independent music all in one fresh new package! My friend wasn't interested in my expanded vision. Next, the name came to me......BUZZ MUNCHIEZ! I am an artist, so I grabbed a pen and attacked the paper. We needed a logo slash brand, that's when I came up with the cookie head. I IMMEDIATELY started building the website. After miraculously finding an apartment, making some contacts, networking and making some sales....HERE WE ARE!"
~Michael VanHelsing~
BUSINESS SUMMARY
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Executive Summary
BUZZ MUNCHIEZ is a home-based dessert bar/ bakery located in the Business District of Raleigh-Durham NC. We can loosely be described as a quick-service restaurant where customers sit around a bar and watch their desserts being made. The cool "Hip-Hop"/diner atmosphere as well as exclusive home-baked goods with top quality branded merchandise, will be the main selling point.
Our operations consist of four main parts:
Online bakery. We didn’t need a storefront to open a bakery. We have already started out online. With a killer website, pictures of our work, and a way to place orders, we are currently running a bakery from home.
Home-Based service bakery. Customers come to our home location and pick up baked goods from a self-managed counter. We also deliver within a certain local range. We specialize in a custom baked goods, a specialty service. Our specialty and exclusive branded products range from made to order munchies to clothes, shoes and music.
Sit down bakery. More owners are trying to capitalize on the sit down and dine option. It’s a growing trend in the bakery industry right now. Our physical bakery will have an area to order baked goods and enjoy them in a small eatery. A physical location will bring new business to the local area creating jobs, and a vehicle for assisting the local community.
Branded merchandise. One of our main advantages is our branding. From T-shirts and hats to sneakers and music CDs, BUZZ MUNCHIEZ has taken branding to a whole new level. We are currently offering all of the above through our online portal with positive feedback and results.
Keys to Success
Dedication to the finest quality ingredients and "make it happen no matter what" customer service.
Ongoing employee education and recognition programs.
Ability to give back to the community.
Branding and attractive theme
Branded goods and merchandise
MARKET SUMMARIES
BAKED GOODS REPORT
Buzz Munchiez Bakery/Diner
Baked Goods Market Research Report
The report provides an in-depth analysis of the U.S. commercial bakery market. It presents the latest data of the market size and volume, domestic production, exports and imports, price dynamics and turnover in the industry. In addition, the report contains insightful information about the industry, including industry life cycle, business locations, productivity, employment and many other crucial aspects. The Company Profiles section contains relevant data on the major players in the industry.
Demand for commercial bakery will continue its upward trend in the coming years. Growth of commercial bakery consumption in the U.S. is expected to accelerate to +3.0% (currently +2.8%) in the medium term. The main growth driver for the outlook is continued strong employment growth, which creates new income growth and a solid base of consumer spending.
URBAN YOUTH SPENDING
Munchiewear
1. CLOTHING IS THE BIGGEST IN TEEN SPENDING
You'd think that as technologically savvy as today's teens are, they'd be spending most of their dough on the latest gadgets, but surprisingly, that's not the case. Investment management firm Piper Jaffray's Fall 2014 "Taking Stock With Teens" report found that clothing accounts for 21 percent of their budget. The average amount that upper income teens spend on clothes adds up to nearly $1,100 annually.
2. BUT FOOD IS A CLOSE SECOND
Going shopping for new outfits is one way to work up an appetite, and restaurants are seeing the younger dining crowd grow. According to the Piper Jaffray report, teens are allocating another 20 percent of their budget to food, which is up from the 15 percent they spent in years past. Among the most popular places to grab a bite are Starbucks, McDonald's, Taco Bell, and Chipotle.
3. A LOT OF TWEEN SPENDING CENTERS ON WHAT THEY WEAR
Tweens are just as picky as their older counterparts when it comes to the kinds of clothes they prefer. According to the NPD Group, tween apparel spending topped out at $14.4 billion for the August 2012 to July 2013 school year. That comes out to an average of $231 that parents shell out for back-to-school and another $69 a month that tweens spend on new clothes.
4. INSTAGRAM PLAYS A BIG PART IN HOW TEENS SPEND
The Internet is an integral part of daily life for most young adults these days; according to Pew Research, 95 percent of teens are online and three out of four teens aged 12 to 17 access it via smartphones, tablets, and other mobile devices. The Spring 2014 Taking Stock report from Piper Jaffray found that more than half of teens said the Web impacts their purchases, with Instagram edging out Facebook and Twitter as their preferred social network.
EDIBLES MARKET RESEARCH
Buzz Munchiez 'Edibles
[Note: for plans of expanding into states where the cannabis market is active. We plan to add edibles to our current list of products in the previous mentioned states]
The edibles market is seeing rapid growth throughout the country, and nowhere is this growth better demonstrated than in California. California’s edibles market is growing fast and, with recreational legalization on the horizon, it is set to explode. This rapid growth will force companies throughout the supply chain, from dispensaries to cultivators, to adjust what they do in order to adapt to market changes and remain successful.
To give a sense of how fast the state’s edibles market is growing, consider that the retail edibles category is currently about 26 percent of the overall flower retail category. However, by 2019, that percentage will rise to almost 75 percent. That’s a tremendous increase in the amount of cannabis that will be used as input into edibles manufacturing.
To capture this increased market, cultivators and processors will need to understand the changing dynamics among consumers and, subsequently, the cannabis supply chain. First, edibles consumers are a picky bunch. They have high expectations for their edibles, and they’re willing to pay to get it. Based on a recent survey conducted by cannabis market research firm Brightfield Group, more than a third of California edibles consumers are willing to pay significantly more for their preferred THC content, CBD content and organic products.
This trend in consumer preference will only grow as more consumers enter the market and expect the same choice and customization they have in other consumer goods.
This is an important patient group for dispensaries and manufacturers, too. Nearly half of patients medicate on a daily basis, and it is the frequent users that drive the majority of sales volume and, thus, revenue. Also, California edibles patients are wealthier than others. Nearly one in four has a household income of over $100,000. So, this wealthier, discerning consumer base will challenge the market to work harder to cater to their demands.
Manufacturers already are rising to this challenge. In each state and each product category, some manufactured brands are breaking away from the pack, and becoming far and away market leaders as the market consolidates. These companies are professionally run and, in many ways, organized just like any other fast-moving consumer goods (FMCG) company with teams in charge of sales, marketing, R&D, a comprehensive network of distributors, efficient factories and a set group of suppliers. California is no exception with companies like Cheeba Chews, the highest-selling edibles brand in the state, leading the way. As these manufacturers grow, so too will their bargaining power with suppliers and what they demand in the product they purchase.
So, now is the time for companies to act to capture this market. The industry is still fragmented, and regulations continue to slow consolidation, but the market is maturing quickly. The companies that align their businesses with these changing dynamics will be the ones that are still successful four years from now.
INDEPENDENT RECORD LABEL REPORTMunchie Muzic
Global independent label revenue stands at $5.6 billion in total. Of that $2.6 billion comes from digital -- $1.1 from streaming, $1.1 from downloads. It generates $2.6 billion from physical sales and $400 from "other sources." The IFPI's annual report -- which includes independent revenue, but also breaks down major label contributions in a way WIN disagrees with and which we'll explain shortly -- shows a $15 billion global industry, $6.7 from digital and $5.8 billion from physical.
A little napkin math on these revenues bears out the report's finding that independents command a 37.6 percent share of the global record market, with country-to-country breakdowns ranging dramatically. In South Korea independents control 88 percent of that country's market (due to the trifecta of independent mega-indies in that country; YG Entertainment, JYP Entertainment and S.M. Entertainment). In Finland, indies control just 16 percent.
(Billboard regularly reports label market share numbers using both definitions -- indies as defined solely through independent distribution and through any means of distribution, including majors. Our most recent figure, using the definition that WIN goes by here, estimated indies' market share at 34.4 percent. That discrepancy is likely due to Billboard's classification of Adele as a major label artist, which she is in the U.S.)
"Market share figures are becoming less accurate and thats why we felt driven to come up with our own," said Alison Wenham during her presentation. The report reiterates the point: "The key purpose of this study is to provide the definitive measure of the independent record label market share globally based on ownership, not distribution."
52 percent use major-owned distributors -- "history has shown that controlling your own destiny with an independent distributor ensures that secondary income such as neighbouring rights income is traceable -- and this is vital."
Sng it!